Okay someone please explain to me how WAU needed 4 ADs, 3CWs, 3 CDs, and 2 CCOs to turn the McDonald's M upsidedown?

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A few of them did the creative. The rest were there to praise Toygar’s genius when he tied his own shoes or made a big boy poopie in his diaper.


Getting McDonald’s to execute that was a pretty big feat. Needed a lot of people to sell it and develop it, I’m sure. Kinda tired of the piling onto WAU for something that did precisely what ooh aah Wieden was brought in to do. Win a ton of awards. That said, I hear the idea actually came from DDB Canada, and one wonders if it came from this... around 1:47... irony... https://youtu.be/fGJlrbpFa4k


Lots of projects have a lot of people slashed. Everybody wants one.

I’m pretty sure they didn’t *just* flip the golden arches, wasn’t there a TV spot and other content that went with it?

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