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After 6 weeks of Strat copying the client brief to the agency brief, creatives are given about 5-8 days (including weekend).
Same as D1 and others, especially in the past years
Strategy - 10 to 15 working days includes a 2 rounds account reviews, 2 rounds of client review
Creative - 10 to 15 working days from creative strategy approval. Includes higher level creative reviews and approvals, strat/account reviews and approvals, client reviews and revision comments before testing.
About 2 weeks total
People are out of pocket in these comments. Do people really not know the difference between a creative or tactical brief and repositioning?
My question is are clients looking for a brand repositioning or a product market repositioning.
In this case brand positioning. They know their product market fit. You picked up on the specificity that I put in my original post, these clients want a new brand positioning and want it tested.
One week to get to solid concept options. Another week to flesh out the concepts, go back and forth with account, and get a client-ready deck together.
New biz proposals are the Wild West though.
One full week minimum from brief approval to first round concepts.
I should have said internal concept review/touch base. Rough comps.
1 - 2 weeks post brief
Depends on the ask