On the account side would you recommend going to a smaller agency or one of those large umbrella agencies?

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Go big. You'll be safe until the agency folds. 🛐

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Large umbrella agency. I've done both. Bigger budget brands = more $/opportunity to pull off buzzworthy stuff. With that said, there are way more rounds of approvals. Smaller brands = squeezing something out of nothing

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Don't matter, just get some experience on big brands

Small accounts in a big agency. Have the big agency resources behind you but a nimble demanding client is kinda fun imo.

But what about the senior management collaboration you get at a smaller agency

For me with smaller accounts I've had senior managers involved when appropriate. Larger clients in a large agency means silos get built but small client in large agency tends to break through silos. At the end of the day though if you like a smaller agency you will get to do a lot more of the work.

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