{ "media_type": "text", "post_content": "Onc hiring managers, why are DTC onc samples not enough for an HCP role? Or if I have tons of other HCP campaigns, that’s not enough? Looking for insights pls.", "post_id": "5e2205dd131944001a849b31", "reply_count": 12, "vote_count": 0, "bowl_id": "5ab3ee57f0c8af001310707f", "bowl_name": "Pharma and Health Advertising", "feed_type": "bowl" }

Onc hiring managers, why are DTC onc samples not enough for an HCP role? Or if I have tons of other HCP campaigns, that’s not enough? Looking for insights pls.

Posting as :
works at
You are currently posting as works at

It’s mainly because oncology clients can be insufferably arrogant about how unique and special HCP marketing in oncology is and they don’t want to bring on team members they’ll have to train up . The reality is I’ve worked in HCP oncology and while there’s a substantial knowledge base you’d have to assimilate to get brought up to speed, it’s not really that different from other HCP categories. If you’ve done HCP work in other areas you may be able to talk yourself into the role.

likehelpful

I once encountered a client who not only insisted that all team members have oncology experience but also insisted that it be immuno-oncology experience. But certainly that’s not the norm in HCP. It was weird and imo misguided even for oncology HCP.

like

I think also burnout and turnover is a huge issue. If you are truly looking to be a writer or AD, it’s not for you. You’ll mostly be making charts and affirming data. Rarely do you get to influence the story. Yes, onc concept is sort of fun, but the larger agency will do that. And, in my experience, when you’re on onc, you spend a lot more time with the client. Going to ASCO and ESMO and whatnot. That is fun, until you’re sitting across the table from the guy who invented the biologic and you have to say something, anything he’ll respond to. When I was younger, my EVP insisted on going to meet the client in Switzerland. She asked a room full of people what “PFS” means. That’s a fuck up you cannot afford. Had another (now CCO of a major agency!) ask why we can’t make the KM-curves go up because it’s depressing to think about all those deaths.

You spend a lot of time with the most boring, myopic, academics you’ve ever imagined. It’s intimidating as hell. And...and!... even the people who can do it, so few of them can cobble together a coherent story it is amazing. The people who excel at it are usually not someone you’d want to spend time with. You have to accept it is really really difficult to be happy doing it.

On the other hand, you know... saving lives making a difference advancing humanity... kinda cool

likehelpful

Counter point: I got hired in my first pharma job because I was funny and they felt I could “breath life into the concepts.”

Made a whole career of it.

likeuplifting

At my agency, we are offered a preceptorship with a hem/onc resident at the local hospital to learn as much as we an about cancer management before writing on an oncology brand. It's a lot of jargon, and you either catch on or you don't. Some brand assignments are better to make the transition, like dermatology or ophthalmic. Even diagnostic tests, radiology equipment. You gotta love science though if you're going to enjoy doing this.

likehelpful

That sounds like a great agency. Can I ask which it is?

like

Not specifically about onc, but I think for all HCP writing having a graduate degree in the sciences provides a great deal of familiarity and training with the syntax, rhythm, and jargon of medical writing. The audience is made of trained professionals who read and write that jargon for a living. In many disease areas there is less jargon, and one can pull off HCP writing without formal experience, but onco writing is very data and technical term heavy. For example, it helps if you have already heard the term "signal transduction" and are not trying to figure it out by Googling "transduction."
It is not impossible to do, so don't give up hope; but very difficult to convince someone in a half hour interview that you can do it if you don't have the experience.

likehelpful

this is a very good way in, but fwiw I’ve built a career in oncology and my degrees are in English. I picked it up just like any other style and diction, and learned and continue to learn the necessary vocabulary as a matter of course. fluency acquisition is absolutely a core skill set in oncology because honestly everything changes every few years anyway. i’m twenty years in and continually learning new science. it keeps life interesting.

like

Related Posts

Happy Sunday! Can anyone help me out with a DoorDash referral? Thank you and enjoy your long weekend!

like

looking for a referral in PWC, please DM or reply to this message if you can refer 🙂

ISO pep talk/advice. Interviewing for a role this week that I REALLY want, but the imposter syndrome is kicking my ass. I have a lot of experience as an IC and manager for very small teams (or as a team of just me) and the role would be helping lead a larger team of creatives who have as much or more experience than me. Bc of this, I’m a little worried I don’t really have anything to offer them as a manager. Anyone dealt with this before? Any advice on finding my value-add?

like

Looking for a referral to Optum! Let me know if you can help!

like

Any startups in London hiring?

like

Hi Sharks, there some openings in GS ops risk management team. Can you help me with a referral and please get me in touch with the hiring team?

like

Getting offer from Netcracker Technology Corp. How much shall i expect from HR or what is the higher end or max cap for system architect role is BSS OSS
Yoe. 11.9Netcracker Technology Corp.

like

Looking to apply for a senior associate consultant role at LEK, do you have any advice for me? Also open to referrals. Thanks!

Open to work*
Happy Monday,
I just heard my company may be letting recruiters go, so I’d love to connect with anyone hiring, because I may be on the market soon.

like

has anyone ever had a really shitty exit experience? i shouldn’t be surprised but when you resign (ON A GOOD NOTE), they just toss you aside and act like you didn’t just spend the last 3 yrs slaving

like

If you’re happy in your Comms role and with your company overall, drop the name of where you work. Let’s help each other learn where we should be looking for the next step.

like

Looking for a referral to Stryker Corporation (for a marketing position)! Happy to discuss my background with anyone — thanks in advance! :)

like

Have an offer to leave Bain as a Manager for an L5 S&O role. How long does it take to get promoted to L6? Asking cause I'm weighing the pros / cons of staying. Also, I know a first-year Consultant that was offered an L5, making me ask why I even stayed this long.

like
like

My group in EY is in critical need of Managers & Snr Managers for TD and EY-Parthenon. If you have experience (5+ yrs) in FDD, M$A type work and Strategy. Feel free to DM me for referral.

Win-win for all

like

What is the timeframe to give yourself when settling into a new role? I switched roles a few weeks ago and I’m having a very hard time. My anxiety is through the roof, I’m losing sleep over it, and I can’t help but feel like I’ve made a huge mistake even though it’s better professionally and financially. I feel as though I have no support from the new team and I’ve mentioned it to my manager but there’s no resolution. I’m so lost and don’t know what to do. I woke at 5am today in a panic over it.

like

How is everybody doing after the nationwide re-opening/lifted mask guidance? I feel like I’m easing into it but still cautious in most settings. Unsure if my paranoia is warranted or not.

like

PwC US is hiring candidates with MarTech, Digital Commerce, and eCommerce strategy and technical skills. DM me to learn more and referrals.

like

Additional Posts in Pharma and Health Advertising

Planning to move to Canada in a year through the Express Entry program. Currently working at Accenture Strategy in India (2 years work experience) with MBA from one of the top universities in the country. Not sure if I'll be able to get an internal transfer. Anyone here who has made a similar move? What worked best for you in terms of job search?

like
likesmart

Question: My boyfriend has been telling me and friends/family that he is going to propose “soon.” I told him that’s wonderful, but it’s starting to cause me anxiety because friends/family think there is going to be a proposal every single event because of the word “soon.” Today he let it slip that he doesn’t even plan for it to be in 2021 after about 6 months of waiting because he wanted to do an international trip? I’m older and the nature of the proposal isnt important. Anyway (contd below)

like

Must you have a spike or two for mckinsey interviews?

like

The coronavirus has spread in the US and there have been 2 scares at schools. This is just a friendly reminder to wash your hands!!!!!

like

How do you deal with conflicting client asks - that aren’t even work related? I had a weird interaction with a new member of the client team. He told me that he thinks I’m being overworked and cont

When should I give my notice? I’ll be starting my new job in mid January. Do people usually give more than a 2 weeks notice during holiday season? I’m a 2nd yr. I also have 10 days of PTO that I’ll lose Dec 31st if I don’t use it!

like

Have a National Advisory/Consulting firm, that is growing their FDD team (Big 4 experience a plus)... Anyone who may have an interested in a conversation, drop me a note... Also looking for experienced CFO's, with P/E/SPAC experience to be part of their CFO group...dsinger@svirecruiting.com

Need some emojis of encouragement cuz WSBer can’t read.
I’m scared seeing the price drop after 4PM and I already lost what I gained.
It would be better if someone can convince me that the stonk price will 🚀

like

Thoughts on what to focus on for FAR?

like

Any thoughts around going to big pharma (J&J,BMS, merck) vs. going to boutique life science consulting? Pros/cons - any insight would be helpful! TIA!

like

What’s the best resource / book to learn about integrated business planning (IBP) and best practices to implement?? Thanks for any help!

like

Can I get few like to get DM activated.

like

Hi, need urgent help!
Office in UB City. Please suggest where should I look for flats? Need one room in 2/3 bhk. New to the place. Your suggestions will be highly appreciated.

like

What are starting salaries for audit staff 1s in major cities?

like

What are good agencies to join as a Project Manager in Los Angeles (and which agencies in LA should be avoided)? Thinking of relocating there from NYC.

like

How many year of experience needed for Assistance Manager in KPMG Global Services.

like

Asking this to only the ladies because you’re the best bowl on this app. Interviewing for a job and it’s going alright but they just asked me to do spec work. And it’s like three projects. Help?

like

Looking for a therapist/psychiatrist in Boston that's taking new patients, PLEASE. Taking forever to find one. Also, has anyone out there tried neurofeedback therapy?

Do you have a school newspaper written by students? What kind of content goes in it?

like

Additional Posts (overall)

SVP CDs FT at a NYC big pharma agency, what are you making? $250k?

Thoughts on Havas Health & You? Specifically Health4Brands. I’ve heard from people who worked there that it’s hectic, and not just in the casual way the word is thrown around here. Are they organized?

Anyone have any idea what agency does the Juvederm spots? Love ‘em, what happens when all engines are firing...!

like

Eyeing a move into Pharma which is uncharted territory for me. I currently work with a big range of clients from beauty to hospitality. Any thoughts/advice/wstchouts on a potential shift?

Curious also if people can comment on changes to their work/life balance, how you feel about the work, biggest hurdles, etc. Thanks!

like

Is ad prime still around or did they shut down? We have had rotating sales reps and the last one is now gone

What should you do when your manager insults you? It's really low key so I wouldn't be able to pin it as an insult in explaining it to HR. I'm wondering if it's a power play, or a personality thing, or if I should just forget about it. But these subtle digs happen a lot. Any advice?

helpful

Feeling uneasy about the disease state I’m working on. I just started this job but working on this is giving me major chills and sadness and just mentally laying really heavy on me.. how to I adjust

anyone here switched from McCann Health NY to FCB Health NY? Thoughts? Advice?

Anyone need a VP Account Director?

like

Any idea the salary for an SVP, Strategy Director at McCann Health NY? I’m having difficulty finding anything online.

like

Anyone know who has the Talzenna account?

like

The company I just joined has unlimited PTO. What is a reasonable amount of days to use per year?

like

If you had the opportunity to transition into tech from an agency role, would you do it and why?

like

Hey there, new and curious fish. Are you considering a position in pharma? Worried about how creative you can be? Thinking if the salary is worth it? Ask your questions about entering the world of healthcare advertising here and we’ll answer.

likefunny

Looking for an entry-level account role at a reputable NYC healthcare agency. I have experience interning at a well-known health agency as well as in-house. I graduate in a few weeks but am not CONT

How do I get into pharma without pharma experience? Is it impossible? Any resources out there

Hi, any thoughts on Edelman? I know they’re huge but I don’t know much about them or their healthcare side.

like

FCB Health & Area 23 Jr Art Director and Mid Level salaries?

Anyone live in Illinois but work for a NY based office? How would taxes look like? Might be getting offered a role soon and need to know if it would be worth it.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.

Already have an account? Log in

New to Fishbowl?

image with Fishbowl logo and arms reaching out for a handshake

Already have an account? Log in

By continuing you agree to Terms of Use and Privacy Policy.
Messaging rates may apply

For account settings, visit Fishbowl on Desktop Browser or

General

Legal