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Yeah, cool idea. Thing is, that Brazilian creative doesn’t fly in other parts of the world. So it shouldn’t be judged on the same level as say NY creative. They are playing with a different set of rules. If we try to pitch Brazilian-like ideas up here, we get fired.

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SAD2 verdade mesmo

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I bet nobody outside the industry will ever hear about this.

likesmart

But people on Mars will hear about it.

likefunny

Is this really jealousy-level good? 🤔

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Not really.

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Wasn’t this on here last week as “stolen” work?

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Is this good?

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This idea is dumb. And not dumb good. Or dumb funny. Just dumb, dumb.

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Why making this about ‘Brazilians’? That’s just racist.

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It’s about generalizations, and people assuming Brazilians can only do a certain type of job. So, yes, it is prejudice.

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It’s Potatoes on Mars, but with tomatoes.

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Motatoes

I’m a little confused - what was the timeline of all these things happening? Because it seems like Heinz started testing these tomatoes 2-3 before this ad aired? And the student work was when? Are we saying that that the experiment was a creative idea 3 years in the making? Do we know for sure it didn’t come from something the client innovation team wasn’t working on?

likefunny

I’m assuming nothing and questioning everything D1.

Africa has a track record of doing award-winning work, so not sure what you're on about their website and their name. But the idea is really great for sure.

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https://joinfishbowl.com/post_wzp55g96t9

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Oh wow, looks like it was stolen

Who hasn’t pitched this?

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I really hope the judges at awards shows call out how blatantly stolen this is and uses it as an example for the rest of the industry. I'm sure it'll win at cannes though given the politics of that one.

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It doesn’t matter if the idea “was three years in the making”. If at some point, you see someone else win a D&AD pencil with the SAME idea and SAME client, you should’ve had common sense and aborted the project.

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Let’s be honest “…three years in the making” is all bull

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Imagine you have this idea as a creative. You work on for 3 years. From selling to all the production hurdles, to actually making it with astrobiologists. And then, somewhere in those 3 years, some students had the same idea, because this idea is pretty obvious. Sometimes the merit of a piece of work is that someone managed to actually do it.

I’m not saying this is true, just offering another perspective. Because hey, what do we know.

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Because thats the listing of the Aldrin institute

Stolen work

Não sabia que este era de brasileiros! Adorei!

It might be because for many an idea is the choice of a celebrity. Just saying…

A rua é nois.

Classic 🇧🇷

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