Opinion on Hootsuite as a social listening tool and reporting?

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It’s trash for both. Definitely not listening. Are you mid size or enterprise? For listening, Brandwatch, Meltwater, Talkwater, Digimind you can look into. If you’re looking into publishing and have a fat budget, look into Sprinklr.

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Meltwater, such a gem and they pull reports for you 🤗

I feel like you should be able to get something with a lot more depth.

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Complete trash of a tool. If you have the budget go with Sprout Social. Easy use of tools and customer service is convenient.

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I like Hootsuite, analytics are clear

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In comparison I prefer IconoSquare!

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In my experience Hootsuite takes year's to implement changes that the new platforms have. The positive part of it is that it is very reliable and the new players are not.
I found very helpful to start reports there but I usually only take a few screenshots and do the rest on keynote.

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Agree. They have an integration with brandwatch but find my workflow is better suited to have them separate.

It’s ok as a budget option. If you’re serious you’d need something like Sprout or Falcon/Brandwatch. Expensive, but a full suite of listening, planning, and analytical tools. We had Agorapulse and Khoros before. They’re ok, but limited in listening and reliable analytics.

It was great initially for me for smaller accounts and only a few platforms. Felt their conversation tracking capes were great, but for agency life and larger in house brands, I would never suggest it. It also is glitchy. I would choose Sprout over Hootsuite any day. If you want great listening capes, brandwatch itself.

No love in this thread for Sprinklr huh 👀

😂😂😂. It’s a great tool but it’s pricy. It’s not the most intuitive, either. For listening, it’s good but there are some out there that are better, and cheaper!

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Trash

Semrush

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