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People still want tooth paste and ice cream right? Not every ad needs to address a crisis. That’s exhausting.
Not everyone dies in the first 6 months. Terrible time for a cavity tho....
I think we’re all over thinking the outrage of the public on some level... it feels weird to see commercials for every day products right now, but I’m not disgusted... what are we supposed to do? Talk to the crisis constantly... I’m not sure if I want Haagan Daaz to talk to covid to me
Why does it matter? As long as there isn’t something in the messaging or creative that’s super insensitive right now then who is it hurting?
Someone on our media team mentioned that going completely dark ends up costing brands a lot more when they want to turn advertising back on. So maintaining some regular brand level ads is a good idea.
You literally work in advertising. People need to eat, Steve.
Delsym
I wanna see Musenex go hard. Off brand sucks compared to the real thing
They purchased the media months ago. Plus, that airtime has to show something. Would you prefer to see a public health warning during the commercial break?
Points well taken, but half their shit isn’t even on a lot of shelves right now. Height of dystopian advertising if you ask me.