Our client wants industry specific benchmarks for CTR. Do any of you use industry specific benchmarks to judge performance? If so what do you use to get them? We mainly run on social.

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I would never use industry benchmarks for social performance comparison. There are just too many factors to caveat with using them that at the end of the day it’s not useful to consider.

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Industry benchmarks are too fuzzy ESPECIALLY on social . Set benchmarks based on your own historical data

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Thank you, all! The funny thing is we have told our client this and have used our own historical benchmarks in the past and they want the industry benchmarks to compare to *eye roll*

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Before we start a campaign, we share industry benchmarks based off of our internal data. After that, we make the CTR benchmark client/objective specific.

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