Related Posts
The adventures of RECTANGLE MAN
Additional Posts in Media Wizards
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
The adventures of RECTANGLE MAN
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Download the Fishbowl app to unlock all discussions on Fishbowl.
Copy and paste embed code on your site
Send download link to your phone
OR
Scan your QR code to download
Fishbowl app on your mobile
Honestly it’s such an evolving situation that we’ve had to take a varied approach — there’s the topline googleable “what this means” education pieces, but anything deeper is going to require conversations with respective digital partners to understand their changes, roadmaps, and the impact on the specifics of your client’s strategy. How heavily does your client rely on cookies, how robust and clean is their 1PD, do they have leadership invested in this or are they trusting your media team to drive, which partners drive the most important impact to their business, how nimble can they been adjusting measurement approaches?
We also lean on MarSci leadership to do the deep probing and synthesizing to cascade internally
I feel ya, it’s rough rn
Research and do your own independent thinking across all of the options out there. Look at source material not opinions and build your own.
Also read the indie analysts who analyse the developer and API documentation.