Our clients have - like all clients- been requesting a ton of information (POVs, Presentations, discussions) on cookie deprecation. I have my team working on this and the amount of information on the topic is overwhelming. I am finding a good deal of the content to be pretty thin or more rooted in opinion.

Does anyone have any good (free) resources to point to on the topic?

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Honestly it’s such an evolving situation that we’ve had to take a varied approach — there’s the topline googleable “what this means” education pieces, but anything deeper is going to require conversations with respective digital partners to understand their changes, roadmaps, and the impact on the specifics of your client’s strategy. How heavily does your client rely on cookies, how robust and clean is their 1PD, do they have leadership invested in this or are they trusting your media team to drive, which partners drive the most important impact to their business, how nimble can they been adjusting measurement approaches?

We also lean on MarSci leadership to do the deep probing and synthesizing to cascade internally

I feel ya, it’s rough rn

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Research and do your own independent thinking across all of the options out there. Look at source material not opinions and build your own.

Also read the indie analysts who analyse the developer and API documentation.

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