Over my career I’ve seen agencies eliminate PM depts and a few years later hire again for the very reason they were hired originally. .It’s not ground breaking. Its cost savings at the expense of

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Producers don’t want to be PM’s. Keep the PM role alive!

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EP2 I don’t think you understand my point. And that’s ok. 🙂 Ad agencies that build an infrastructure where creative pm’s r an important part of the workflow ecosystem then decide to do mass lay-off and give their workload to existing staff who may or may not have the skill set... its a statement I wanted to make on the heels of HH eliminating the PM dept. it’s just my opinion on the topic. Have a nice evening!

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Very true. They try to fold the job into account or production. It rarely creates the same outcome for the team at large

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Hybrid Producers should always have a PM skills foundation to be able to lead and deliver innovation, experiential and product focused projects. Which are becoming more common as creative agencies die.

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EP2 agree, but that’s different. In traditional agencies with 360 creative dev not so much. In future that model may become be extinct and they’ll hire enough hybrids to handle creative through production of multiple stacked projects at a time. Time will tell 🙂

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CSDOP I’ve always worked agency side and was trained in PM skill sets to become an Integrated Producer. I’ve trained all of my Producers the same way. It’s nothing new, RGA, AKQA, Google, Facebook etc have the same hybrid PM/Producer model.

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Those doing the actual work!

I worked at a place that did the same thing. It was a nightmare. A good PM is priceless

Yep. Been seeing this since the 90s

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