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Owner of a small agency, here. Am considering making an offer to a partner at Accenture/another MBB to come help build our digital transformation practice. Advice on this strategy and on my outreach?

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Don’t under estimate the cultural and working differences between a classic consulting firm and the agency world. I would be careful of recruiting a consulting lifer, look for someone who has had a broader experience. The other problem you will face is that they are likely to be super deep in a single industry. That can be a double edged sword. On the one hand it’s great to bring that experience into your firm. On the other hand as a smaller agency I suspect you need someone who can nimbly move between Industries. Also they may well be someone who has been very successful in solving clients problem through using their firms approaches and IP. You need someone who has been a driver in creating approaches, as they will loose the comfort of that IP when they join your firm (although I am sure you have some great stuff, it just won’t be the same scale).

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What works for ACC doesn’t work for a smaller firm. Be cautious.

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Good advice, makes sense. Thanks for your response

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