Paid Search Folks: anyone seeing cpc up, roas down, etc - across retail sector? would love any high level trends you are seeing across paid search for retail sector! thx!

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Super on point.
People are buying less right now.
I’m seeing it across everything

Yes very common. Advertisers pushing performance budgets means more competition in search for fewer shoppers as people are spending less. This means higher CPCs and lower ROAS.

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