People always fantasize about going client side. I understand how a CW would translate, but how do ADs go client side without being relegated to a design position? -an ad interested in client side

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If you’re interested in tech, art directors here have a similar agency role, meaning their time is spent doing conceptual thinking and creative direction. My lead and our main boss are both ADs from agencies.

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Wieden people fantasize about going client side, the rest of us fantasize about going to Wieden .. 😀

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I’m a CW but i work with a lot of talented designers/ADs. Honestly, your assumption is right. Most ADs client-side (here, at least) are designers. Art director and senior art director is simply an elevated title/position within the art department. Most of the direction is used in relegating and delegating... “hey would It look better in this font/with this color?"

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their responsibility is to keep a consistent look across the brand, so if you’re working with other agencies, you’re more of a visual brand consultant. for internal work, you’re more designer, ya.

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Thanks CW1. I’d assumed unless a company has a sizable “internal agency” that operates with SOME KIND of autonomy, it’s not gonna be what I want to do. I’ve narrowed my “exit plan” to something like Spotify, Squarespace, Target, etc.

Thank you for the feedback.

I’m a designer trying to become an art director, looking towards the future, I don’t want to be an advertising art director forever, but I also don’t want to be a nutty gritty designer :)

I’m not some ungrateful AD at WK who doesn’t know what he has. :)

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