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Hi All, My sister has done Computer Science engineering Bachelor degree and has 5 years of work experience in India. She is applying for MBA at https://www.kenan-flagler.unc.edu/programs/mba/full-time-mba/ and https://kelley.iu.edu/programs/full-time-mba/academics/majors-minors/marketing.html. Her overall goal is to get into Software Product management. Any suggestions if any of these MBA’s can open path in the desired space or if she is better of doing an MS in Comp engg. to further develop deeper Technology skills. Thanks
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Thank you Gerry!

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If you’re interested in tech, art directors here have a similar agency role, meaning their time is spent doing conceptual thinking and creative direction. My lead and our main boss are both ADs from agencies.
Wieden people fantasize about going client side, the rest of us fantasize about going to Wieden .. 😀
I’m a CW but i work with a lot of talented designers/ADs. Honestly, your assumption is right. Most ADs client-side (here, at least) are designers. Art director and senior art director is simply an elevated title/position within the art department. Most of the direction is used in relegating and delegating... “hey would It look better in this font/with this color?"
their responsibility is to keep a consistent look across the brand, so if you’re working with other agencies, you’re more of a visual brand consultant. for internal work, you’re more designer, ya.
Thanks CW1. I’d assumed unless a company has a sizable “internal agency” that operates with SOME KIND of autonomy, it’s not gonna be what I want to do. I’ve narrowed my “exit plan” to something like Spotify, Squarespace, Target, etc.
Thank you for the feedback.
I’m a designer trying to become an art director, looking towards the future, I don’t want to be an advertising art director forever, but I also don’t want to be a nutty gritty designer :)
I’m not some ungrateful AD at WK who doesn’t know what he has. :)