People in PR: How do you secure media coverage pitching press releases announcing things that might not seem very exciting to the media like: a new cocktail menu, or a restaurant partnering with a delivery app? I’ve been emailing media and calling but haven’t gotten a response. Please share some best practices for media pitching. I’d highly appreciate it!proving my value in this job depends on me securing this media coverage.

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If it’s a cocktail menu might I suggest pitching having a mixologist come live on air for the morning show.

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Love this idea. You could easily do it for an item on their delivery menu if they’re trying to promote carry out due to their partnership with the new delivery company. If there’s a promo code they are willing to give viewers for a discount too that would be a great incentive to convert those viewers into customers!

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happy to look at your pitch and give you pointers. DM me. I love pitching and regularly secure media for extremely boring stuff.

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Can you offer more depth? Invitation to press to try out new cocktail menu—or get some details on any special factoids regarding the additions (how long menu items were in development, one drink is a twist on an old family recipe, etc.)

On restaurant partnering with delivery app—that’s a dime a dozen move. Not sure there’s too much news there. Would see if there are details on whether the partnership makes food accessible to neighborhoods that wouldn’t do commute to in-person dining. Any menu items special for delivery only? Any deals being offered up if you use delivery app?

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1: create a relationship with the contact first.
2: what's the story? Nobody cares about a new menu or a new product, but they want to know the who and the what and the why behind it. What inspired the new menu? Who created it? What's the star ingredient and why?

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Thanks for the advice. How would you recommend me creating a relationship with the contact?

Think of the media outlets audience not your client why would your pitch be of interest to them what problem are you solving, what tips, trends, insights or discoveries would they care about? Where are your competitors getting media coverage, what are they doing right? Are you pitching the right outlets, beats and writers? Can you offer your top tier target outlets an exclusive whether it’s an interview or an experience? Can you tie it into a current events angle, anything seasonal, upcoming holiday or a national month or day? Can you partner or collaborate with influencers or another business?

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Yea basically you’ve gotta make it sound enticing any way you can and make it sound exciting. You could offer free food from the restaurant for lunch. Most writers are so slammed that something like that would really make them happy

smart

90% is your relationship with the contact, 10% is the content itself

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How would you recommend me developing this relationship?

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