{ "media_type": "text", "post_content": "People who work at Huge, it seems “engagement director” is used instead of “account” director etc. does this signify anything? Is account disempowered? Tell me more 👂🏼\nThanks!", "post_id": "60c278445400d2002f24bd54", "reply_count": 7, "vote_count": 2, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

People who work at Huge, it seems “engagement director” is used instead of “account” director etc. does this signify anything? Is account disempowered? Tell me more 👂🏼 Thanks!

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Sounds like an internal thing. Probably no different than R/GA calling everyone from an actual producer to a project manager and the coffee bar peeps “producers.”


Engagement Directors are very important.

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They use Engagement Director to mimic consultants and appear more business-y.


I think it’s just interchangeable, same way Brand Director is.

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