Pepsi is taking their Social in-house...well, the work can't get any worse.

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I actually think this is a bigger issue, clients bringing work in-house. So many accounts driven agencies, acquiesing to the client 9/10 times, inevitably clients say "they do whatever we tell them to, why don't we just do this ourselves?" Ugh.

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Back in the 50s all advertising was in house and they started hiring agencies to make it less boring. Now it seems like the agencies are making it boring so the companies are hiring better people to run it in house. Full circle!!

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Social(only) departments and agencies are and should be irrelevant anyway

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