Perhaps this is an age old question - but how do y’all showcase a portfolio as a strategist especially when stuff is under NDA? On a website? Do you make a pdf instead that you send on request?

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Posting as :
works at
You are currently posting as works at

You do not share it. Ever.

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For an online portfolio with a project under NDA, I would just talk about the industry (e.g. a CPG Client) and keep it non identifiable. Showcase the context/business objective/problem, action/process/strategy delivered, and business results/outcome.

If it’s for an interview, I would probably just create a basic legal disclaimer on the PDF. Maybe I wouldn’t share if it’s a competitor brand, or if it’s mega super top secret. But, there isn’t anything I’ve worked on that would warrant that level of privacy. Plus, you’re only sharing a snippet for context, not all the work deliverables.

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