Pitches you didn’t win — book? Yes or no?

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No. Honestly nobody wants to see your great ideas that didn’t work, no matter what the reason is. They want to see the great ideas that did.

You can get away with spec work when you’re on the junior side, but at senior/ACD level and above it’s a really bad look.

If it’s good work, hang on to it and see where yo i can apply it elsewhere down the road. Hell, find a friend’s business you can adapt it to and make it for them. But make it real.

likehelpful

no. keep them on file. sometimes those are relevant down the road for something else.

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Yes. I’m a freelancer. Stock in trade

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The agency probably won’t appreciate it.

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If the thinking and execution are good, go for it. Sometimes pitches just come down to price.

A potential employer wants to see capabilities and thought processes and hear how you present ideas. Especially, if the work is relative to the account you might be on at the new gig.

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No

Bottom drawer them.

No

Nope

No. If nobody bought it, it wasn't real work.

Put the stuff you did and made in the book

Keep the rest for your fantasy agency league

You guys are snobs. If the pitch was a shootout (which unfortunately happens too often), the best, bravest idea typically gets the #2 slot. #1 nearly always goes to something the client feels more comfortable with, which is usually the safer, blander idea. Also, freelancers are sometimes not even allowed to sell their work directly to clients on presentation day, so all that hard work is in the hands of someone else to present, who may or many not be the best presenter. In this day and age of agencies having revolving freelancers, it’s wholly unfair to discount solid pitch work. ESPECIALLY when your own agency turns around and pulls this exact type of shootout scenario with freelancers.

Ever watch a “director’s cut” that was never theatrically released?

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