Pitching ad trades… seems even more challenging these days getting coverage, any new best practices to share?

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Usually it’s pretty easy to get them to write if you have like a fortune 200 client…

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The ad trades now operate more like other media: it’s not enough that an advertiser is advertising. There needs to be a newsworthy angle.

They love awards, big splashy campaigns, big industry names, out of the box creatives, innovative thought leadership.

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