{ "media_type": "text", "post_content": "Planners and strategists — anyone here? I have to respond to a brief for an interview and I’m freaking out. I have 3 years experience. How should I lay out my thoughts? What’s the best deck structure?", "post_id": "5da78058cafc9700241b5343", "reply_count": 7, "vote_count": 0, "bowl_id": "5976222cab932800101a9ca4", "bowl_name": "Women in Advertising" }

Planners and strategists — anyone here? I have to respond to a brief for an interview and I’m freaking out. I have 3 years experience. How should I lay out my thoughts? What’s the best deck structure?

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Forget "deck structure" - that'll stress you out more than you need. Write our your thought process in long form on a piece of paper or post-its and then you can think about what it will look like on a slide. Don't forget the 3 years you have under your belt - frame the problem, identify your audience and source of business to help the "client" achieve their goals and get them over any hurdles/barriers to influence their behavior. Just breathe, think it through and write it out. Don't let your own head get in the way, you got this!

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Ty! I know I have it inside, it’s the fear of starting. And the brief is so wide open (see below) : there is no business issue mentioned. Should I just make one up? I don’t want the response to be too conceptual/ theoretical.

What the ask in the brief? I’m down to help

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Below!

Any inspiration would be awesome! I don’t even know where to start and my nervousness is making my mind go blank.

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yeah what's the brief? usually scary before you start...that's the hard part to get started

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Hey, sorry for the silence (family drama) but thanks for your offer of help! It’s because it’s such an open brief that I’m panicking. It’s so loose, like a college essay not a client biz problem. 🏁The ask is how a brand (already popular, already high interest) can fit into a current cultural conversation to increase its brand strength even more. Let’s say it’s a media brand who’s got high awareness, high penetration. They’ve already done some awesome hard-hitting work that’s won awards. It’s known for being unafraid as a news brand. Now they want to talk about solving the issue of bias in journalism and how they’re truly independent. “What are some of your thought-starters?” ~ Thanks! ~

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