Planning to jump from media strategy/planning to research & insights—should I expect a pay increase/decrease? Does this make it easier or harder to move in-house when I’m old and tired?

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Definitely an increase if you have the technical skills for it.
IMO easier. Data skills are a growing need and a strong media background makes you very useful esp moving up

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If there is a client side role, it’s because there is significant media/budget/advertising etc to warrant it - so it’s going to be a large data set.

If someone is technical, they can easily pivot to a different application.

But you can’t pivot an non-technical person into a technical role.

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My new title is still under review but a Senior Brand Strategist (in media, that’s 3-5 years experience). I’m finding very little information on agency side research/insights teams, at least compared to resources about media planning and strategy.

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