Plenty of times in my career a creative has sold an idea that he "developed" from something I said in a brainstorm. Should I just switch over to creative? This account life seems kinda thankless.

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Posting as :
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Thankless all around. Our ideas get stolen, repackaged, shit on, poo-poo'd... if you're cool with taking an ego beating on the regular then come on over

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I mean, inspiring an idea isn't the same as having an idea. Nature can inspire ideas but trees don't have desks in your department.

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Also, that's the job of brainstorms. To collectively mesh thoughts and ideas. Throwing out an idea is easy. Crafting it to be sold thru, isn't.

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What time are you?

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Role*

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What 👆 they said.

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Maybe you're more of a strategist?

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@OP: why is the creative assumed a "he"? Get out

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^example of why they even asked the question to begin with. Ya'll can be so quick to dismiss or shut down non-creatives sometimes, man--which is why i said this person should add to the idea making SURE to articulate how it ties back to the strategic imperatives and business objectives set forth in the current brand plan.

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Nobody has a patent on good ideas. But to the OP: My guess is that when you need to have the "good idea" on queue, it becomes harder to have them and a bit more taxing. Like, your brain has to sort through all the shit ideas in zero seconds. A case of greener grass, I'm guessing.

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Put something in writing that carries a value add. Not tattling or whining...more like "thought it was great how so and so built on my initial idea about x, and wonder if we can add xyz to further connect it to the brand strategy and that could also have great pull through potential to other channels. thoughts?" or whatever seems appropriate. It's a pain in the a*s to have to do things like that but it's worse to feel like you aren't getting the credit you deserve. Hope it works out!

Then you should have carried it over the finish line and owned it instead of whining about it anonymously.

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