Prayers for the copywriters at W+K today who are probs about to redo their entire Nike super bowl spot to honor Kobe.

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Additional Posts in Copywriters

I spent the first few years out of school working in music before getting into advertising as an account person. Quickly realized it wasn’t for me. Busted my ass working with the creatives on the side until I was able to build a decent enough portfolio for an agency to take a chance on me as a full time CW. I think I’ll be a Senior CW soon, but it feels like most folks my age (30) have been in that role for a bit or already past it. Since I can’t turn back time, any tips for catching up?

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Howdy writers, what’s your process for developing a TOV?

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Anyone here ever written a white paper? How common is it in our industry?

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I am applying to more positions through staffing agencies as one way to get a writing job. When they tell me the hourly rate and I suggest a few dollars higher per hour, they'll say, "Just so you know, the competition is priced lower than you."

Is this to scare me into submission to charge less so that they can profit more? Or is an employer really not going to pick me because I am priced 1-$2 more per hour than someone else? Wdyt?

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Any copywriters out there added “content strategy” to their skill set? It sounds less fun but there seems to be a huge need. I see more postings for that than for writers here in Atlanta.

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Did a fair bit of copywriting before I became an AM to get my feet wet in the ad industry. Has anyone here made the switch from account service to copywriting? Continued in comments—

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Agency copywriters (in Toronto): what’s your pivot/exit plan after agency life? Client side seems to be crap work & bureaucratic, are there other creative options I haven’t thought of yet?

Do y’all know any good podcast interviews with copywriters? Preferably some which go into their career trajectory.

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I have an interview for a copywriter position with an Atlanta-based company this week. I work in UX and content writing so this role would be a pivot for me. Any advice to prepare?

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I've been in an agency for two months, the creative team here are so individualistic, everyone does their own thing. It doesn't feel like a community at all. Feel so empty here but this is my first agency so it's too soon to move..

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I’m an associate copywriter at a digital marketing agency! My only client is Instagram which is SO cool. A goal of mine is to work in-house at IG. Is it common for clients to bring creatives in-house from agencies they work closely with?

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Hi friends. Freelance Senior CW (7-8 years) here, currently negotiating a 2 month freelance contract at mcgarrybowen. They want my hourly rate which is always tricky in my opinion. My typical day rate is 800/day (Atlanta, Chicago). I'm thinking of saying $100/hour, but want to be competitive. Thoughts?

(For context, I have no idea whether this is for their NYC or Chicago office.)

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Going through pre-pro, wardrobe, tech scouts, castings, etc. this week and really in awe of the fact that a script I helped shape is being executed by some really talented people. It's too much power.

likeuplifting

Currently at an agency I don’t like, but the work is fun (although uninspiring). Have an offer at a much better agency, but the work would be with a traditionally un-fun client. Do I make the jump?

Whenever I’m assigned something to write or concept, my brain just panics and shuts down. I struggle with writing the simplest things, this started happening about a year ago—long before the virus.

Does anyone have any tips on what I can do to fix this?

likehelpful

What’s a good freelance rate for a mid level-senior writer?

My AD never brings ideas to the table. I’ve mentioned this already to higher ups. It’s beyond a lazy thing-he’s just not a conceptual thinker...

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I been in PR for around a year and I don’t think it’s my cup of tea. Mulling a return to a traditional ad agency or in-house.

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☝️What's your best hard-earned advice for someone interviewing, job seeking, or negotiating a salary?

Drop it below! 👇

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