Product Marketing peers! How do you conduct your B2B competitive research for GTM? Where do you find your information about competitions’ pricing strategies, offerings etc?

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We've had pretty good luck with Similarweb. I've also heard Semrush and Klue are good tools as well, though I haven't used them personally.

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I work in telecommunications and find that Klue has been very helpful as an one stop shop. I also leverage competitors websites directly for pricing

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Their website, sometimes earnings calls if applicable, sometimes review sites (capterra, g2, etc), and from clients/prospects (when they can share a competitors pricing deck, or a screenshot of it, that's perfect.)

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Chatgpt

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Competitor websites, reviews, Crayon ( third party vendor that scapes the internet for all types of data on selected companies).

Definitely use a tool like Klue, Kompyte, or Crayon to pull in information about their product offerings and GTM messaging. Pricing strategies really varies; I had some decent luck with federal contract databases but that's only if the company sells to the feds.

Sometimes you'll get baseline pricing off their website, and sometimes you won't. It really varies.

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Additional Posts in Product Marketing

Hello! Has anyone recently made the transition from marketing to product that would be open to sharing some wisdom or resources with me? I’m just getting started. Thank you!

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Is your ultimate goal to become a PMM? Or something else?

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I have been in leadership marketing roles for about 10 years and overall have marketing experience of almost 20 years (all for in-house SaaS/tech/digital orgs). I'm looking to transition out of marketing and try something different that would compliment my skills. What are good roles to get into where I don't lose out on seniority and salary?

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Hey everyone!
I'd love to get your feedback on our subscription marketing service.

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