Prudential is apparently dismantling most of its in-house agency and looking to hire an outside agency. Who’s next?

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It's cyclical. In 10 years we'll be back at it again.

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^^Preach.

Who’s next to go from in-house to outside agency? Is this something people speculate on?

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This is the cadence! In house agencies are too insular and aren’t producing the type of breakthrough or effective work, companies go back to agencies, agencies get complacent, companies build in-house teams...etc.

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Oh for sure- and sadly that’s how must are built! There are absolutely a few exceptions (say what you want about them but peloton does a pretty bang up job)

Anyone know the reason?

Not really. In-housing means you accept the longer term costs of hiring, retention, employee overhead, etc. Hiring an agency, aside from being on the A&P line of your balance sheet, can potentially mean squeezing some poor schmuck agency CEO desperate to show new business wins to their holdco overlords, resulting in unrealistically low rates and a negative profit margin. But cheaper for the client! And don’t forget, you can always fire them if you need to. Especially if you want to make your Marketing VP happy because they need an agency review on their resume to apply for a CMO job.

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So much great, breakthrough, groundbreaking Prudential advertising lost. Terrible really. /s

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