{ "media_type": "text", "post_content": "Putting aside snarky answers like “none of them matter,” what do people consider to be the top award series?\n\nI feel like most people consider Lions (Cannes) as the top, but where do the others fall?", "post_id": "5b11b3370fc19b0013465a56", "reply_count": 23, "vote_count": 5, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
null

Putting aside snarky answers like “none of them matter,” what do people consider to be the top award series?

I feel like most people consider Lions (Cannes) as the top, but where do the others fall?

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I’ve always been a fan of the Effies. It weighs creative execution with um, um what’s it called...? Oh, right- actual results.

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For strat, being able to put an Effie next to your work is awesome.

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Best Mom of The Year Mug

likefunnyuplifting

I’d say Nobel. Not to brag but I think my banner ad campaign really has a shot at it this year.

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D&AD
Cannes Lions
One Show
Webby
Clio
Eurobest

the rest of them kind of don’t matter

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D&AD, Cannes, OneShow and Effie’s are the only ones that CDs care about when hiring

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Effie’s lol, I can’t believe that’s even being mentioned in this conversation. Might as well be called the Biggest Coupon Award. I work in Shopper and know how valueless Effies are to my career.

likefunny

d&ad over cannes and one show.

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“I work in shopper” lol okay thank you for your ad award show expertise.

The Effie’s are # for strategy and in innovation.

likefunny

THIS THREAD IS FASCINATING. I LOVE THIS INDUSTRY.

likefunny

D&AD
One Show
Cannes
Clio
Everything else

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Cannes / One Show

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D&AD is more prestigious than one show. Possibly on par with Cannes

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Cannes is the only one clients will care about.
If you win a gold lion, the others will follow it.

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CADM Tempo Awards

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D&AD
Cannes

Then all the rest:
One Show
Webbys
British Arrows

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D&AD

Cannes, D&AD, One Show

@senior art director 1- yeah yeah I feel the same somewhat, but as a strategist interviewing somewhere you always get asked about something you worked on. It’s nice to ‘causally’ 😉 link your strategy with business results and then an award to put the cherry on top.

D&AD and Cannes

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