Q: Does Johannes Leonardo specialize in bad alcohol brand creative? I just saw the Vizzy hard seltzer spot (dog show) and remember they were also behind the terrible Truly spots with Keegan M-key. Anybody familiar with the dynamic over there. Do the 2 founders just have a dim sense of humor and it’s contagious top to bottom?

likefunny
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Based on their track record - JL is great at art direction led work, but they struggle with comedy. When your CCO is in the weeds on every script in the building, eventually you develop a “house style.” Theirs happens to be trendy, serious stuff. Nothing wrong with that, but youre right, the funny stuff there is always a bit cheesy and heavy-handed.

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Sadly they suffer from a debilitating disorder known as Founders Syndrome. https://en.wikipedia.org/wiki/Founder%27s_syndrome

likefunny

They’re sooo bad

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They are one note. And it’s flat

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Eesh. You’re right. That Sprite one is seriously bad. Normally I’d assume the client was the driving cause behind such lackluster comedy, but they have work (showcased even) for 3 beverage brands that all try really really hard to be witty, but the jokes just don’t land. Such a shame. I’m really rooting for the independent shops and hoping one of them can pickup where Barton left off.

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Yeah, I don’t know that I’ve seen anything notable come out of JL...

They were talking to my partner and I but we decided against the move because their work just wasn’t good enough. Very pleased we didn’t go there because it would have ended in tears.

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Sounds like it. Just to say I worked at a hip, kool kid agency. No thanks.

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