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What is up with Elephant? (/Huge?)
What do you guys think of our new NFL spots?
No lies detected.
Where is the lie
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AND not OR
Qualitative and quantitate serve different purposes. Often complementary. Not always necessary to do both. Pick the one that helps solve the problem best. But in many cases doing both will help ensure that the insights generated from qual are tested in larger statistically significant populations.
Qual to inspire. Quant to sell.
Perfect is the enemy of great. Pick one
Qunt
Definitely quality.
Quant.