Question about making a business case for myself. New piece of biz in house. Unique opp for a x-functional strat lead to be the glue. Not planned in sow. Should be me. How do I ask for it? Global opp

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You need to figure out who is in a position to help you, and then figure out how you can make money for your agency despite it not being in SOW.

Talk to your group account director (or equiv), find out what the wiggle room for organic development is, write a short pitch and justify it. Your GAD should be able to share how the client relationship is and if there’s a real opportunity before you spend too much effort on it.

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