Question about what’s realistic: My boss, vp of marketing, is dead set on working with an agency who can produce multiple videos over the course of several small shoots so that we can iterate on what’s working. From my experience, this would cost a lot more than our budget (80k) and would ultimately be more expensive than one larger shoot with more deliverables. Videos are short, 10s or less and without a real narrative — more just for a sizzle reel kind of thing. Thoughts? Nyc based.

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My thought is that you should work with independent content creator one-man-bands to do these videos. Agencies pad the shit out of budgets and you could get similar or better work for less by going direct to a shooter/editor/producer.


Not at all; there are quite a few fantastic director/shooter/editor guys out there many borderline/actual broadcast level work.

Production company owner here. Much like everything in video production the answer is “It depends.”

Generally I’d agree with you that if we can get more deliverables done in one day than that’s best. One of the biggest cost drivers is going to be number of shoot days. All of our contractors get paid by day rates. Doesn’t matter if they work for 2 hours or 10.

Big difference between an 80k one day shoot and a 20k one day shoot. 20k your looking pretty bare bones skeleton crew. 80k leaves room for Art Directors, talent, props etc. Like I mentioned earlier it all really depends on what the shoot requires. Feel free to shoot me an email through our website . Happy to talk through it with you.


Sounds like your boss can’t make decisions in advance so needs to see output to react to. That’s not uncommon. Just means they need to pay more and put the project guardrails around that. If that works, why not?

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