Question for any/all who will answer. Long time individual contributor(12+ years) to a fortune 100 company. Past 7+ years have earned between 600k-800k /year after building out a GTM PE practice which currently does $30M+. Looking to take that framework and replicate for any startup or mid market company with direct GTM B2B looking to accelerate revenue. What’s a reasonable ask on equity vs earned income. Thinking 2-4% and 300-400k/ year. Thoughts?

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Posting as :
works at
You are currently posting as works at

Subtle flex lol

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Looking for serious advice. If you have none to offer, kindly move on. Thx

Depends on what series they are at, last funding round valuation, and what the projected targets are to go public or be bought out. If they are early in funding you have to realize whatever percentage you get is going to get massively watered down. If the valuation is already sky high and impossible to ever meet you have to wonder how much of a haircut you’ll eventually take.

There’s no way to give you good advice without a lot more detail. Do your Crunchbase research and compare to similar companies that have already been bought or gone public.

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Appreciate the insight, extremely helpful. Thank you!

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