Question for everyone working in marketing on the brand side. How many days out are you and your teams supposed to be with marketing collateral? Social media posts, e-commerce emails, blog posts, printed collateral. How many days before your content is scheduled to go live are you required to have your content finalized and approved?

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Day-of, sometimes, for things like email. We plan/create/approve social like a week before (Feb calendar completed last week in Jan). It’s nuts and totally chaotic, especially coming from agency side where we had to have content ready so much farther in advance.

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It depends on how high-profile it is. Sometimes it’s a week before, sometimes day-of.

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I run a social media department. It depends.. we have a content calendar a couple months out with what’s happening and pending graphics/videos we can get most of it done in advance. I have a lot of autonomy thanks to my CD but I hate rushing to get stuff done so i just get it done well in advance. Personal preference.

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Thanks for sharing. How big is your organization?

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