Question for the ad vets- was the industry as performative and exploitative of causes and disasters after 9/11 the way they are now with COVID and BLM? I’ve seen a few “remembering” ads over the years, but I’m curious if this trend is fairly new or if this has always been the case long before my time in this industry

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Of course. We're literally programmed to assess our surroundings and take action to gather resources.

It looks a bit different now because we have the internet, but it's all the same shit. At one point the phone was the new internet. Before that, books. Before that, writing. Before that, language.

And each and every time people exploited it to gather resources. It's just what life does.

No

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