Question for the group - What the best level of predictability you’ve seen from a segmentation typing tool? Feel free to provide number of segments for context.

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This totally depends on the number of variables used in the tool. I can get better than 95% if I build a typing tool using 30+ variables, but that's no longer a practical tool.

An optimal scenario is usually predicting 4-5 segments with 10 variables at ~75% accuracy. This isn't always achievable though. If you have to trade off for more variables or lower accuracy, try to tune for increased accuracy on the segments you're most interested in.

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15 variables 70% predictability

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