Question for the youngs, specifically recent ad school grads: is there a history component to ad school? Does anyone sit you down and say “here are the greats” and “this led to that?” Or are you (cont

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Yup at UT Ad school we did learn all the history

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Or are you just on your own for whatever you noticed in your life that got you interested in advertising? About a year ago I was talking to a bunch of young creatives and said something about Subservient Chicken, and they were like “what’s that?” I was just like...

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Not exactly, we’re only exposed to the ones certain instructors disclose or want to go over. I go to Miami Ad School now and haven’t had that exactly. Know any resources that may have a composed list to check out or review?

(2019 grad) In CU Boulder's ad program we do have a history of advertising class that I believe is required, taken around sophomore year. However, all I remember is a general overview of how agency structures started and some notable figures with limited emphasis on modern notable achievements.
Knowledge of current major players, flops, wins etc is I mostly gathered myself.

That said, CU has a great program in terms of bringing in faculty that have a lot of experience and/or are currently still in the industry full time. Loved it.

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It seems really basic, just so ideas wont get repeated. Not to mention helping with references. My CD partner and I were talking to a younger team (and theyre ACDs, probably 30) and mentioned VW Squares. They had no idea.

I guess the argument is “who cares about a 20 year old TV ad,” but it just seems like learning your ads in general (and not just TV) is a foundation for appreciating the business you’re in. Im trying not to sound like complaining about young people—its not their fault, thats why Im asking about ad school.

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As someone who is an ad nerd and a history buff, I’d love to someday teach a class like this.

One of my copywriting teachers at Miami Ad School let us borrow his copy of The Book of Gossage. Cannes-winning work (like Dumb Ways to Die) came up in class a lot too.

No, there is no 101. At art schools with ad programs there will be.

One of my instructors would assign agencies (from old to current) to each team. We had to make a short one-pager / give a 5 minute presentation every week as a side assignment. It felt like a giant waste of time, but we pretty much got a crash course in history from our classmates.

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