{ "media_type": "text", "post_content": "Question: If an agency pays for client work so that it can be enter into Cannes is it real work? Just want to get some perspectives on this.", "post_id": "59599784a90180001667e85b", "reply_count": 6, "vote_count": 6, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Question: If an agency pays for client work so that it can be enter into Cannes is it real work? Just want to get some perspectives on this.

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As a CD you should very well know the answer to your own question.

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CD1 I know what my opinion is. I was interested in what others in our field think. Work that is made for Cannes and given away to clients in my opinion is absolutely fake, but others may feel differently. I also think Cannes needs to change it's criteria. Real work that is made for real a purpose should get the recognition it deserves. Instead of being shortlisted because of fake work. Or start a what if Cannes award and call it a day ;)

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Whatttt? Agencies PAY clients to make Cannes work? Marcel, cuff'em.

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Down with Cannes. Down with Marcel. Up with salaries

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I'm all for award entries of real work. I do real work every day that will never be entered into Cannes, but has real value to my client's business. The idea that people have time to fuck around doing fake entries for Cannes, while I'm busting 60 hour weeks delivering for my client pisses me the fuck off. I guess I could throw in yet another 10 for free to "shift our cultural paradigm", but I think I'll pass.

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