Quick question: What do decision makers like when being prospected for a product or service in SaaS? What makes you want to book the meeting, and close the deal - other than obviously value of the product?

How do you prefer to be approached:

Cold Call, Email, or LinkedIn…

Curious about something…🤔

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Posting as :
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You might want to post this in the Tech bowl for more visibility/response.

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Agreed and doing now. Thanks my friend 🔥

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I personally hate cold calls, but a well-crafted email or LI message might catch my attention. Main requirement is that they get straight to the point and speak to my needs right out of the gate.

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hmmm good to know!

Love the question, but I think you are asking in the wrong bowl. I assume most people here are in sales, and probably also have the same question. :D Maybe there's a procurement or purchasing bowl? Get some feedback from the people on the other side of the sales process, as it were.

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Was thinking this as well!

My biggest tip to people is to Graphic Design a footer for your email! Treat it like a business card, it is easy to drag and drop to a desktop! Use conditional sales verbiage and active persuasion to find imbalance in a conversation, use it therefore to your advantage. All of the approaches you mentioned, are good approaches if done correctly! I know cold calling can be difficult, it takes practice and a slight touch to it, you’ll get the hang of it. Though, I do recommend to try out some Warm Lead fulfillment roles prior to cold calling for a SAAS company. I don’t know much as to your background, I do hope this helps! 😁

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