Quite an open question but is it generally better to be represented by a big rep house or to hunt for direct agency/client relationships? Secondly, from the production world what is the best way to network with agencies directly?

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Rep for sure, unless you have an extremely large network that can support you. In my experience doing director searches I rarely if ever will be shown an unrepresented director from my producer.

likehelpful

That’s legit on the relationship with agencies. I think directors are often one step removed when there is a rep (I am one) involved. So it’s a different relationship than your example
Of your cosmetics client. I don’t think that’s just you.

uplifting

It’s possible - I’m doing it right now. But I’d prefer to be repped! 😊

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There is another option and that’s form relationships with multiple regional shops and remain independent. While you aren’t going to reach doing million dollar spots that way you could get in on multiple jobs with budgets in the $100k to $250k range. (Disclaimer I run biz dev for a regional prod co).

likehelpful

Thank you - will take you up on that!

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