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Razorfish is coming back in 2020. Does anyone, other than the soon employees of Razorfish, care? What’re your thoughts on Publicis bringing the brand back? Will they be competitive?

likehelpful
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works at

Still think they should have rebranded as NitroFish

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likefunny
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There was a point where if you went to rapient.com it went to the sapientrazorfish website

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Razorfish hasn’t been relevant since 2015. I worked there and I took the name off my resume.

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likefunny
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Oh come on.

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If they could bring back the original energy of the place, I’d totally go back. Worked with some fantastic people on great projects until Publicis ran it into the ground.

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likeuplifting
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😂😭

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Maybe they can steal Pete Stein back from Huge and he can run it straight back into the ground just like he’s doing with Huge and did to Razorfish a few years back.

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likesmartfunny
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So true.

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One word. Marcel. You decide.

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likefunny
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Awesome! I loved working there until Publicis completely destroyed the brand by merging with Sapient. Would love for them to come back.

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They went away?

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It was merged with SapientNitro a couple years ago and then fully folded under Publicis Sapient a year ago, completely retiring the brand.

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Call it...PubRazor

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funnysmart
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I used to work there, and was happy to hear this news. Hope they do well. Some really nice and smart people there.

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likeuplifting
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I think Publicis’ roster of creative agencies is pretty bare. My guess would be that this is either them trying to revitalize some of their old creative properties OR (more likely) they’re going to try to build up and then sell Razorfish to pay down their debts. Total guesses though.

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Who cares?

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That’s my question.

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Sounds kinda cool actually.

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It’s not totally dead. RazorFish Health is still very much alive.

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The old RFH search team is now part of PHM

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I came from the Crown Partners side of Razorfish (RTPS, commerce specific). We had this acronym DRIVE(N). I don’t remember what all the letters stood for but I do remember the trailing (N) stood for “No assholes.” When Sapient took over it was clear they did NOT have this (N) rule.

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Sounds like Crown leadership did an amazing job of creating a culture that drew in talent thus increasing their value proposition sufficiently to cash out big time on their entrepreneurial efforts.

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https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/exclusive-publicis-groupe-is-reviving-razorfish/amp/

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Why did they decide to bring the brand back? 🤔

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Data is back, baby

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likesmart
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🤷🏻‍♂️

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Is the leadership separate from Publicis? Or is it just another name change?

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Then that’s not enough for me. I worked there for years, and until it’s decoupled from publicis leadership, it’ll be in trouble.

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likesmart
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