Really tired of seeing “we’ll partner with...” in early concepting. Just sounds like “I can’t come up with something cool so let’s partner with a cool brand.”

likesmart
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I don’t mind the idea of partnerships but you better propose a specific idea within it.

On a similar note, I love experiential and OOH ideas but nothing sends me into a rage like a creative idea with the phrase “high-traffic location.” I’ve outlawed my creatives from using it. If you’ve got an idea, tie it to a place where it makes sense. Don’t be lazy.

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business affairs feels the same I would guess

My client only wants partnerships and influencer relationships. 🤮

I think it’s just a quick way to answer the inevitable follow up Q: WELL HOW WOULD WE BUILD/SHARE/PAY FOR THAT WITH THESE 7 NICKELS WE HAVE?

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