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Why do you need to inspire them? Creatives probably know the references. By the way, there is a bowl for references (not all of them are fresh), if you want to join. :)
That’d be great - do you have a link? Thank you.
Tough question. Moldy Whopper, maybe.
Coach
Your Cousin From Boston
So cringe
Sheesh negative people above. Love the initiative on making a deck. Check out activationideas.com tons of great inspiration to pull from
Thank you for this, it’s a superb resource.
Mentor
Nike Running Stories out of BBH Singapore
It’s not Nike 😂 They don’t even have a client. And I doubt it works 😂
My advice would be that most creatives are on top of this stuff. I reckon it would be a good exercise for accounts to be up to date on, though
This is a cool idea! Do you best to find and represent diversity if you can.
I personally like the Nike Chinese New Year long form video and the Starbucks Every Name’s a Story
ask the CD on the project. the account director shouldn’t be doing this.
Integrated? Like print, radio and tv?
Correct - more connections strategy lead to show how the idea lives across comms.
Deckofbrilliance.com
Thanks for the examples all - much appreciated.
With regards to pushing onto the creative team - we’re a small agency and the the guys are up to their eyes. So I play role of strategy and AD - I try collate global examples every so often for some team inspiration.
Now it makes a lot of sense. Good luck. 😉🍀✨