Recruiters - how do you know/how are you qualified to judge what good creative is? Do CD's tell you what they're looking for and/or the type of creative they're looking for?

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Can't speak for everyone, but we get a brief just like you do. It tells us what the work looks like and what kind of work it is. We Meet and talk to the hiring managers to get to know them. I ask "send me some names or portfolios of people you like" so I know what I'm looking for. Then we phone screen candidates based on the brief and present each candidate to the hiring managers and then we sit around and wait and wait and wait for hiring managers to hear back about whether or not they want to meet ya. If they do we bring you in!

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@TR that makes sense. And makes me feel better!

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We're only as good as the people we're presenting, so if consistently miss the mark, we lose our jobs.

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