Reference & annotating. Never learned how to do it, but I need to. Is there a site, blog, book or YouTube tutorial that explains how to do it?

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It’s really not hard. I would find pieces your team has submitted in the past and follow those. It’s usually just something like BRAND PI 2019/p6/col1/sec5.1/para1/lines2-6. You can use the paragraph and section mark symbols if you’re fancy.

likehelpful

Yes correct

I’d find an editorial manager at a pharma agency and pay them to teach you

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I’ll show you how to do it. It’s not hard. Just buy me s coffee one morning (if you’re in NYC)

likehelpful

Can you ask a colleague? That’s how I learned.

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Find someone you trust, because you are weak at part of your job, and that’s ok and expected. No one knows everything. Also it’s dog eat dog.

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Where do you work? If you’re at CDM I can help u 🤷🏻‍♀️

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Much appreciated. I worked there once, and me not knowing how to R&A is what got me canned. But thanks for the offer!

First: as you write, keep track of where all your information is coming from. Then, when the layout is ready, work on the PDF. Adobe has a "comments" function that you can use to make text-boxes on the PDF and then write things inside. The default color is red, so often called Redbox annotations. There is also a red rectangle that comes with a pop-up comment, in case you have really long copy and don't want to cover all the layout. And then follow what CS1 said.

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If you’re a copywriter level and no one has taught you how to annotate or taken you under their wing that’s the agency’s fault not yours.

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It’s all good! CW OP and I met this AM and they’re good to go!

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At least in my experience, it really depends on the brand. I’ve seen AMA used a lot though so maybe that helps.

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Grab an existing piece and deduce what’s happening from it. It’s trained monkey work we all have to do below CD level

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