RFP from startup:
Wiiiide budget range.
CEO needs convincing that advertising is needed + wants to “test” (but rn, no ads = no customers)
Q: How do you charge for planning for noncommittal startups?

Posting as :
works at
You are currently posting as works at

Or charge a monthly planning fee + media commission

like

FTE retainer

Paid upfront??

Paid monthly

like

Call it “exploration”. Scope it to deliver against the unique ask - put hours on it, detail the type of people working on it, etc

Fte

Retainer

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