Roles for legacy planners outside the ad industry? Success stories? Nightmares?

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People who refer to themselves as creative strategists. Hey, you know that wet swimmer? That cold alpinist? That smart genius?

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Your, “i was in the pool!” come backs aren’t working. Please leave. The adults are trying to have a conversation

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I refer to myself as a planner; my job title is creative strategist. But thank you for confirming you don’t know the difference between media, creative, and brand strategist!

Have fun with your ‘legacy’ in advertising!

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So, I can only speak as someone who coexists with a number of veteran planners. There seems to be 3 viable routes:
- start a consultancy
- freelance at agencies as a “pop in for big meetings” planner at an exorbitant rate.
- become a professor

The ones I meet who aren’t doing one of these, and is no longer fully employed, are having a rough time finding a gig. (I’ve interviewed several desperate CSO-level planners for our open director level roles. Very sad to see my future.)

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lots of great stories all success. Most success stories are from folks joining publishers and applying skills to content creation or folks joining early start-ups and helping shape vision and purpose. if you’ve made a craft out of ingenuity of thought you can succeed most anywhere. if you’ve perfect the art of the process and the craft of box filling, all that awaits outside the traditional is nightmares.

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Chicago no, but here are some NYC worth considering that may have offices: SY, Prophet, Fahrenheit 212, IDEO, Red Scout, Fjord. Check to make sure they’re stable

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People who refer to themselves as “legacy planners”

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“Strategist” who argues facts = a creative

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Consultancy for sure or innovation firms. But, you’ll need to hustle for each project which is a change from the agency side. Think jet ski versus cruise ship.

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Jump to a marketing or biz development role to open you up to changing fields. And yes agree with Strategic Planner 1, consultancy seems like a decent option

CS1, why so cranky? And ageist?

Update yourself so that you’re more than a legacy and still relevant?

Really appreciate the notes Know of any such opportunities in the Chicago area?

@OP Not sure if they’re good but Landor has a Chicago office

So does RGA

Thanks guys

Go client side with a client who values you already

Prophet, IDEO and Fjord are in Chicago. So is PwC.

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