Rolex with some excessive 10+% increases on SS models, $1,050 more for GMT. Sub Date over $10K. This is getting a little much. I know it is still much cheaper than market value, but still. Happy to have gotten a birth year watch for my daughter a couple weeks ago.

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I can’t deal with this “happy I bought it a few weeks ago” thing. Same thing happens with Chanel bags. They increase the price and people rush to buy them and feel glad to be a customer of a company that actively shafts their customer base.

It’s pretty sad that they can pull of stuff like this, really.

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I don’t think the price increases are going to increase the demand anymore than they have been. I think it is going to frustrate customers and push them away. 10% is way above inflation rates and I don’t think anything over 5% should be warranted for the exact same watch

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If you’re Rolex and people are willing to pay almost 1.5-2x the msrp on certain models, you’d be stupid to not increase prices and despite this increase, if your ad calls tomorrow, 99% of people are still going to get the watch. I get that it sucks for us but Rolex is in the business to make money

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@Rolex care to opine? Lol

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That’d be amazing if a true Rolex person was here. Luxury Watch Bowl got juice!

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Two-tone and precious metal variants didn't get much of a hike...I think they're baiting us now 😂.

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My gripe is I’m a good customer with history and that’s not getting me far. I refuse to go gray market and pay beyond MSRP, will likely go play with other brands for a few years.

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I feel you I refused to go grey and didn’t want to play the AD games of buying watches I didn’t want. One AD I had been visiting and communicating with tried to get me to buy DeepSea, SD43, DJ, AirKing, TT Sub when none of those were on my list of like 10 watches I provided. I didn’t want to buy and flip the other watches. Was happy the other AD I was speaking to was a mom and wanted to get me a watch I wanted to celebrate my daughter’s birth year. Took 12 months but got it before year end so that is all I cared about.

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Got my sub date a few wks ago at prior AD price. Thank god for that. In grand scheme not the biggest deal (considering instant equity upside) but still not fun to see prices increase 10%+

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Was also able to purchase my Sub Date in early Dec. Feel pretty lucky about that now - saved me >$1,000 after taxes

I can’t blame them tbh

smart

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