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Sorry if this is a stupid question, but curious why is this “from” Ryan Reynolds? I know he tweeted it out, but did he direct it? Is he associated with the gin brand? I just havent heard this part yet, dont OK Boomer me please I beg you

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He co-wrote it and owns the company.

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Brilliant ad. And yeah, I though actually showing the drinking of alcohol was one of the industry’s self imposed ‘no-nos’. Maybe this is not for actual broadcast(?).

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Totally. Another ballsy aspect of the ad that makes me love it and wish I worked on that business/team...

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If anyone wants to join a boutique HR & Talent Advisory consulting firm, Kincentric is hiring for an Associate Partner role! Location doesn’t really matter, but preferably in IL, NY, or ATL.

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