Saw Leo Burnett praise their new McDonalds work as “impactful”. It’s just another way to show they deliver using the Golden Arches. I feel it’s so plaid out. Very on brand, but getting so old. Thoughts?

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“Agency oversells own work selling obesity-promoting brand as impactful in vain hope of convincing others that at it is in fact impactful.”

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“Professional marketing organization markets itself, marketing organization professional fantasizes they are above it. Moralizes despite obvious incongruity of their own complacency in global capitalism”

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I like “plaid out.” Im gonna start saying Portland is plaid out.

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Pretty grungy take tbh.

Played out*

The one time when a plaiditude isn’t boring.

(I’ll see myself out)

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