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Hi ! Who’s at 3% in person in Atlanta this week!
This is (shrug). I mean, why not go after firms doing work for:
1) car manufacturers?
2) any consumer goods company who uses plastic in their products, including medical devices?
3) companies who aren’t net zero?
4) companies exploiting their workers?
5) fast fashion?
6) any company in any industry who transports or produces their goods using any form of fossil fuel?
7) financial services or business advisory services to any of the above?
We’re all evil. Understand that first… and then try to change the world.
Cleancreatives lol. If you don’t want your hands dirty, don’t work in PR.
Just a follow on to this. Has anyone refused to work on an account because they had a moral opposition? What happened?
A lot of firms now have policies against working with tobacco companies, and this is the real reason why. Not because of the firm's personal objection, but because employees started refusing to work on the accounts.
I just don’t see how this helps. Best case, Edelman ditches the fossil fuel clients, fires a percentage of the people who worked primarily on those businesses under the guise of finding efficiencies, and those same people go in-house at those same corporations. Am I being too cynical?
Ha. This is the same argument made during our the exodus from big tobacco.
my agency recently fired their gas client after multiple employees commented that it made them uncomfortable.
Edelman's job is not to legislate on this issue. Nor is any agency. I am sure whatever they are doing for them is within their ethics and values.
I think this is smart for the larger environmental agenda and there are a couple angles here.
Bigger picture is that Exxon is likely pumping tons of money into lobbying against the next big piece of legislation coming through that will have a lot of environmental components in it that got taken out of the infrastructure bill. It’s not newsworthy to say “Exxon is a dirty oil company” to get the buzz but it is an interesting angle to go after the folks propping up their agenda.
It’s also an interesting ploy to call out these media holding companies that are touting all these environmental pledges when they are directly contributing to the promotion of Big Oil. They are using similar tactics to what got big tech on board to pledging to reduce carbon emissions - employee engagement and activism.
Cynics can say what you want but bottom line is our country’s addiction to oil to killing the planet and disproportionately marginalizing at risk global areas in the present with major climate events.
You have to start somewhere. And look how much discussion this generated.
✌🏻