The ADVER Party: what do we do after advertising?

Seriously, is there a shelf life for strategists? Clients don’t want to pay for senior people when they can get cheaper digital strategists (who may or may not know brand). What’s our sell-by date?

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Great question. I transitioned into strategy from Account as I was advised this was the more extendable path as account people turn more into project mgmt. We’ll see...

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But now you’re a managing director, so it seems like that was a good path for you...?

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I crossed over at the SVP level so it’s been fairly recent.

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That’s encouraging...!

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With the rising competition between agencies and consultancies I’d imagine it’s being extended in places where strat is valued. If a particular agency is looked at as mainly execution that may not be the case.

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And therein lies the problem so many agencies have right now

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